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Market Orientation & Research: Leaving the Darkness and Stepping into the Light – Part 2

Episode description

Are you market oriented? If so, you are in a good position to grow. Companies that are more market oriented enjoy higher profitability, superior sales growth, customer retention, and new product success. What happens if you’re not market oriented? Well, let’s just say you could become irrelevant in a highly competitive marketplace and face an uphill battle when you try to scale and meet customer needs. If you don’t know what market orientation is, in Part 1 of this 2-part article series, we laid the groundwork for market orientation and why being market oriented is critical for long-term success and competitive prowess. In Part 2 below, we will dive into the application of market orientation, which is market research. Here’s a quick review: When you are market oriented, you realize that your assumptions about your consumers are 100% wrong and that you need to consult market research to move forward with a solid marketing strategy. Let’s get into a little more detail on what market research is and how you can use it to “level up” your company and profits.

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Jim Rohn, Author & Entrepreneur, stated “without a sense of urgency, desire loses its value.” Urgency by definition is “importance requiring …

Certified Content Marketing Specialist

August 6th, 2018

3:08
Among the various certification courses available through Digital Marketer is Content Marketing Mastery, which allows you to become a certified content marketing specialist. You’ll learn how to drive quality traffic …

Celebrate Your Customers with a Customer of the Month

August 6th, 2018

5:43
Everyone loves to be recognized. After all, it’s fun to be in the spotlight for a few minutes. Businesses have long celebrated their customers by …

"Busyness" in Business: It’s Overrated

August 6th, 2018

4:01
We live in a culture that thrives on being busy. In fact, you’ll often hear people brag about just how busy they are every day. But it’s important to …

Business Relationships | You and me, we made a vow

August 6th, 2018

11:12
Creating authentic business relationships that matter, are rarely fostered from within the bounds of social media. The kind of business relationships that morph into personal friendships, growth as a human being, and – …

Business Advice for Young Entrepreneurs

August 6th, 2018

4:55
Many of the world’s most successful businesses were founded by young men and women with barely any “real world” experience. So if you’re a student or …

Building Your Professional Social Presence

August 6th, 2018

4:59
Business professionals use social media in several important ways including lead generation, customer engagement, and professional networking. …

Building Links in a “Boring” Industry

August 6th, 2018

7:32
Some industries are much better suited to fun and creative marketing than others, featuring content that’s easy to share. Building backlinks is important for driving online traffic but can be hard in an industry with a …

Building Confidence – One Day at a Time

August 6th, 2018

5:17
Need some help with building – or just re-awakening your confidence? A great way to start is by keeping a confidence diary. You’re good at what you do. You know it. Sometimes in this world of “NO” it’s an easy thing to …

Authority Content Series: Building a Reputation via Content Curation

August 6th, 2018

10:25
Welcome back to our Viral Solutions series on creating authority content. Last week we discussed how to develop high-quality original content as a …

Building a Reputation on Facebook

August 6th, 2018

4:34
Online reviews have become increasingly popular – and important – in recent years. In fact, most Internet users regularly read and use online …

Branding Series: Greater Focus on Branding by CMOs Equals Emphasis for Small Businesses

August 6th, 2018

6:44
Today as we wrap up our seven-week branding series, we are going to focus not on specific branding strategies, but one of the biggest reasons why it has become so important to put all of the information we have …

Branding Series: Elements of a Strong Branding Strategy

August 6th, 2018

7:28
Last week in our Viral Solutions branding series we discussed how you can research your target audience to get a better idea of the kind of brand …

Branding Series: Building Your Own Personal Brand

August 6th, 2018

7:28
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide …

Branding Series: The Difference Between Branding and Marketing

August 6th, 2018

6:07
Many small business owners or people new to the ideas of marketing and branding use the two words interchangeably. This is a common mistake, but branding and marketing are actually two quite different tasks, each of …

Branding Series: Researching Your Target Audience

August 6th, 2018

5:51
Welcome back to our Viral Solutions series on branding. We now have a good understanding of what branding is and how to begin defining your own …

Branding Series: 4 Signs You’re Getting Bad Branding Advice

August 6th, 2018

6:24
Today we are going to diverge a bit from the practical advice we have been providing to discuss how you can tell if the branding advice you are …

Biggest Marketing Mistakes for Startups

August 6th, 2018

4:40
Launching your business is an exciting time, but it’s important to keep perspective on what’s important in the early phases of your business. While you need to get the word out about your new company, remember that your …

Big Changes at AdWords Will Affect Digital Marketers

August 6th, 2018

4:28
Google is responding to critics who have said the search engine giant has inadvertently promoted terrorist organizations and pornographic websites. In an effort to make their metrics more transparent and accurate, …

Better Optimizing Your Mobile Web Presence

August 6th, 2018

3:12
Search engine optimization is just as important for mobile devices as it is for desktop users. After all, the amount of people using mobile devices to perform web searches has skyrocketed in the past few years, and …

Benefits of Social Media Marketing

August 6th, 2018

5:22
Once considered “new media,” social media has been around for over a decade. In fact, Facebook recently turned 10. No longer “new,” social media marketing appears to be here to stay. After all, users continue to flock …

Benefits of a Live Chat Feature on Your Website

August 6th, 2018

3:23
More small businesses are starting to use live chat features on their website to provide additional levels of customer service to everyone who visits their website. But how exactly does having a live chat feature help …

Bad Habits of Small Business Owners that make their Employees Quit

August 6th, 2018

7:55
Small business owners understand the value of good employees—after all, they’re hard to find. But keeping those employees around is not just a matter of making sure they get paid when they’re supposed to. Employees may …

B2B Selling: Why Millennials Have Had a Drastic Impact

August 6th, 2018

21:34
Your digital presence has evolved over time. You’re happy with some of it, but there are many things that need attention… when you get to …

B2B Marketing Strategy | Time to put that into Hyperdrive

August 6th, 2018

6:13
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new …

Avoid “Gotcha” Sales Questions and Keep Your Customers Comfortable

August 6th, 2018

4:21
When you’re attempting to make a sale with your customers, there are certain things you just don’t say, and certain questions that you just don’t ask. For example, any questions that ask put some sort of pressure on the …

Authority Content Series: Taking it to Social Media

August 6th, 2018

5:18
So far in our series about authority content marketing, we have talked about what authority content is, how to develop high-quality content, and how to use a robust content curation strategy to enhance your authority. …

Authority Content Series: Getting Your Content the Recognition It Deserves

August 6th, 2018

5:18
So far in our authority content series, we have discussed what authority content is, how to create great content, how to leverage a smart content curation strategy to build authority and how to make connections on …

As An Entrepreneur, Believe That Anything Is Possible!

August 6th, 2018

6:00
Throughout my entire career, I’ve seen over and over again that the most successful entrepreneurs are the ones who truly believe that anything is …

Are You Using Facebook’s Interests Lists?

August 6th, 2018

5:02
Did you know that you can follow entire lists dedicated to a specific topic on Facebook? Did you know that you could create your own interest list …

Are You Trying Too Hard to Be a People Pleaser?

August 6th, 2018

3:25
Chances are you’ve at some point been told “you can’t please everyone.” Of course, as an entrepreneur it’s in your very nature to try to do so …

Are You Spending Too Much Money With Your Startup?

August 6th, 2018

5:00
There’s been a lot of debate recently about how much money is too much to burn when you’re in the startup phase. There’s not really an easy answer to this – it depends entirely on the kinds of funds you have available …

Are Ad Blockers Hurting the Content Marketing Industry?

August 6th, 2018

4:30
It’s a universal online experience: you click on an article that piqued your interest, only to find out exactly how loud your speakers are when a video ad – mysteriously hidden somewhere on the page – starts to blare an …

Anatomy of an Engaging Facebook Post

August 6th, 2018

8:12
When you post a status update on Facebook, you do so hoping it will make an impression on your followers, right? While you may want them to smile, …

Analytics and Data Mastery Certification from Viral Solutions and Digital Marketer

August 6th, 2018

3:28
Want to learn how to make smarter business decisions? Then you’re going to need to learn how to better analyze your business analytics and digital …

Alternative Social Media Networks for Businesses

August 6th, 2018

6:48
While Facebook, LinkedIn, and Twitter tend to dominate the social media scene, other social networks beckon. Below are a few alternative social media networks to consider …

Aligning Your Offer with Your Customers’ Pain

August 6th, 2018

6:03
Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to …

Align Activities to Vision and Strategy | The link between a great idea and business success

August 6th, 2018

10:04
In the traditional business economy, metrics management helps to propel an organization from simply recording agreed upon performance metrics to using said information to drive action plans for the organization by key …

Advantages of Using QR Codes for Your Company

August 6th, 2018

3:55
Despite many people predicting the demise of QR codes over the past several years, they have stuck around as a viable option for companies looking to beef up their mobile marketing campaigns. These codes, which sort of …

Advanced Twitter Search Tips

August 6th, 2018

4:58
Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run …

A Reflection of the Digital Marketer Business Blog Success Story

August 6th, 2018

5:59
As mentioned last week, Viral Solutions Queen Bee Christine Kelly and Chief Elephant Slayer Thomas von Ahn are attending the sold out 2015 Traffic …

20 Ways to Increase Your Confidence

August 6th, 2018

7:26
You only live once, so any time that you are down just asking yourself in 10 or 20 years time – will what I am worried about really matter?

15 Mindful Minutes now, Leads to Better Decisions all DAY!

August 6th, 2018

6:06
The Wharton School of Business at the University of Pennsylvania and research team at INSEAD have concluded that 15 minutes of mindfulness meditation …

14 Sure Signs It’s Time to Quit Your Day Job, and Start Your Dream Job

August 6th, 2018

6:46
That’s right. You read the title correct. What’s funny is that if you clicked on it, you’re probably already feeling that it’s time to make the move. Yes, the move. You know, the one that you’ve been orchestrating in …

13 Most Common Items to Complete When Setting up a New Business

August 6th, 2018

8:40
Following is a checklist of most of the important things to consider when starting up a business and structuring it properly. Keep in mind that the …

13 Business Tips I Learned from my German Shepherds

August 6th, 2018

4:27
Those of you who know me, know that I am actively involved in the rescue and rehoming homeless and abused German Shepherds with Front Range German …

8 Calls to Action to Increase Your Focus TODAY

August 6th, 2018

7:11
New York Times Bestselling author of Focus, Daniel Goleman, breaks focus down into 3 categories: inner, other, and outer. Inner focus is our level of …

6 Key Questions to Unlock Your Barriers and Move Forward.

August 6th, 2018

10:57
Take a moment and reflect on where you are today in your life. Are you happy, dissatisfied, or fearful to even really reflect on where you are today? …

5 Things You Should Know About LinkedIn

August 6th, 2018

4:55
When used correctly, LinkedIn is one of the most powerful tools for business networking that you’ll find on the web. When you are proactive with the …

5 Strategies to Help You Turn Your Passion into a Business Opportunity

August 6th, 2018

9:57
Apple Founder, Steve Jobs stated, “It [what you choose to do] has got to be something that you’re passionate about because otherwise you won’t have the perseverance to see it through..” What is your passion? Does …

5 Steps to Starting a Successful Company

August 6th, 2018

6:49
If you’re just getting started with the early phases of planning out your new startup company, you’re probably a bit overwhelmed with all of the potential responsibilities and tasks that you have in store for you. While …

5 Steps to Develop Your Market Research Plan – Yes, You Can!

August 6th, 2018

9:01
Today, we’re going to briefly run through an easy to apply process of creating, starting, and monitoring a market research project. This process can be broken into five steps.

5 Simple Steps to Better Time Management

August 6th, 2018

4:12
“Time flies when you’re having fun.” It’s almost a cliché at this point, and yet it’s so true, even in the business world. When you’re enjoying your work and having fun running your business, it almost seems like there …

5 Habits of Outstanding Problem Solvers

August 6th, 2018

5:01
Here are some of the habits that you’ll find are common in many of the world’s best problem solvers:

5 Easy To Live AND Thrive By Tips For Working At Home

August 6th, 2018

10:55
Telecommuting and remote offices have provided abundant opportunities for solo entrepreneurs, executives, and management professionals. The …

Using your Self-Sabotaging Fear to your Advantage

August 6th, 2018

7:40
Your self-sabotaging fear is an indicator. It is a belief that is signaling to your body that whatever action or inaction will cause pain. Whether that be your fear to change careers, to start over, or to start your own …

4 Steps for Making Your Online Content Go Viral

August 6th, 2018

7:20
Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy

4 Steps to Overcoming Self-Doubt | Self-Doubt Sabotage – Getting a Grip, Before Losing It

August 6th, 2018

11:04
Have you ever felt like doing nothing when there is so many things that actually need to get done? Have you ever froze at the thought of starting a project or just doing something totally not relevant to what you need …

Focus on the Best, Get the Best: 4 Steps to Increase Customer Value Today

August 6th, 2018

7:26
Your customers are your business. It can be your worst customers, mix of customers, or your very best customers. Knowing the what and why factors of your best customers helps you to segment, target, and position your …

4 Step Strategy to Re-Believing in You – Yes YOU!

August 6th, 2018

8:06
“When you doubt your power, you give power to your doubt” –Honore de Balzac. Take a moment and let that quote sink in…We’ve all felt anxiety, stress, and doubt. Perhaps, to an extreme point where we reluctantly passed …

4 Social Media Strategies that Will Wow Your Followers

August 6th, 2018

6:39
Entire books have been written on social media strategies, and social media classes are abundant. Indeed, social media is a complicated marketing method with much to master. While you’re learning the ins and outs of …

4 Quick Tips to Boost Your Mobile Marketing

August 6th, 2018

4:23
So what are some ways that your brand can boost the effectiveness of its mobile marketing campaign to take advantage of this constantly increasing trend? Here are some tips:

Re-Evaluating Your Marketing Plan: 4 Questions to Start Strong & Strategize Stronger

August 6th, 2018

11:28
Are you a proactive marketer prowess or non-active, don’t really know your market, customers, or even your own specialization, differentiation, and unique selling position kind of dude? The difference between the two is …

3 TIPS To Shape Your Influence Strategy

August 6th, 2018

6:06
The root of all positives and negatives that shapes your online awareness strategy. Influence simply is getting someone to think about something in …

3 Tips for Hiring Millennials to Your Team

August 2nd, 2018

3:52
We’re at the time of year where a lot of companies are beginning to head to local colleges to begin recruiting new graduates. Young new employees can …

Marketing Technology Stack - Multisystem Chaos Episode #490

August 2nd, 2018

26:24
A marketing technology stack is a group of technologies that help marketers improve their marketing efforts, bring more ease into the process, …

Gutenberg: What You Need to Know WordPress 5.0 Episode #489

August 2nd, 2018

25:48
The biggest WordPress update ever made is coming, and it will affect every theme, almost every plugin, and every user. It’s called WordPress 5.0, or Gutenberg. Let’s cut to the chase because we know you’re all wondering …

Retargeting Allows Your Brand To Re - Engage Past Visitors | Episode #415

August 1st, 2018

5:36
Retargeting, also commonly referred to as remarketing, allows advertisers to show ads to people who have already engaged with them in some way online.

Building Links In A Boring Industry | Episode #416

August 1st, 2018

7:32
You can utilize a smaller audience to build links and leverage connections by following these tips.

What Makes Images Worth Sharing On The Internet | Episode #417

August 1st, 2018

3:50
Brands that properly use images in their social media marketing will find they get a lot more engagement out of posts containing them.

Improve Your Chances To Make The Most Of Events You Attend | Episode #418

August 1st, 2018

10:27
Never lose contact information again and stop collecting business cards. Capture first name, last name, phone, email, company, address and notes …

Are Ad Blockers Hurting The Content Marketing Industry? | Episode #419

August 1st, 2018

4:30
The effects of ad blockers are twofold. Websites that feature ads do not receive payment for ads that users don’t see. Some websites ask to please …

Everyday Habits Of Great Leaders | Episode #420

August 1st, 2018

7:25
Whether you’re a C-suite exec, a project leader or a freelance leader of one, being a leader means adopting a different mindset and skill-set. Work …

The Most Common Reasons Startups Fail At Digital Marketing | Episode #421

August 1st, 2018

11:22
Sadly, this topic is what truly separates the successful from those who struggle. We all have great ideas and some even have a plan to launch or …

Google AdWords Series - Using the Right Keyword Groups and Matches | Episode #422

August 1st, 2018

7:43
Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into, …

Mobile Use Continues to Grow - but Desktops Still Relevant | Episode #423

August 1st, 2018

3:58
Recent reports show Americans are relying on smartphones more than ever before. It’s hardly surprising given the dizzying arrange of tasks these pocket computers can perform. However, conversion rates for mobile users …

Common eCommerce Mistakes - Don’t talk to real buyers | Episode #424

August 1st, 2018

10:43
You must determine what causes that fake person to make real decisions, to take action. What criteria do they use? What defines and determines their …

Voice Search is the Next Big Thing | Episode #425

August 1st, 2018

3:56
If there’s one thing we know about SEO, it’s that it’s always changing. Those keyword-rich blogs and websites became ancient history when Google …

Authority Content Series -Taking it to Social Media | Episode #426

August 1st, 2018

6:48
Here are five steps to building a social media presence that helps you establish yourself as a thought leader in your industry.

Does Your Customer Trust You? Here’s what’s important to them | Episode #427

August 1st, 2018

12:45
How can businesses build trust? Has the shift to e-commerce platforms changed the way the consumer views the company they do business with? If the consumer does not trust the business leadership, who do they trust?

Common eCommerce Mistakes - Content Planning | Episode #428

August 1st, 2018

16:07
As content marketing continues to grow as a method to fill your web site with your thoughts, opinions and beliefs it is still an area most eCommerce sites fail to plan for. Meaning, just as we mentioned in the article …

Authority Content Series: Building a Reputation via Content Curation | Episode #429

August 1st, 2018

10:25
Even if you make content marketing a priority at your company, you’re going find it difficult to create enough content quickly enough to meet all of …

Common eCommerce Mistakes - No Perceived Value | Episode #430

July 30th, 2018

11:48
Poor value propositions are one of the most common shortcomings of many eCommerce websites. The less your company is known, the smaller your website traffic is, the better your value proposition needs to be.

Authority Content Series - Getting Your Content the Recognition It Deserves | Episode #431

July 30th, 2018

5:18
One of the best ways to build authority is by getting recognition from the right types of sources. Leveraging the recognition you earn is an outstanding way to firmly position yourself as an online authority.

Google AdWords Series - Unrealistic Expectations and Negative Keywords | Episode #432

July 30th, 2018

6:28
Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and …

Common eCommerce Mistakes - Not investing in paid marketing channels | Episode #433

July 30th, 2018

6:14
Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many eCommerce businesses are too scared to take the plunge and do not view …

Common eCommerce Mistakes - No Competitor Research | Episode #434

July 30th, 2018

9:18
Most business owners have an SEO strategy. The common mistake eCommerce businesses make is not understanding their competitors SEO strategy.

Common eCommerce Mistakes - Lack of remarketing | Episode #435

July 30th, 2018

11:26
Many eCommerce websites use Facebook Advertising and Google AdWords to drive traffic for lead generation and commerce. This marketing tactic has an immediate positive effect on site traffic and can boost on-page time …

Common eCommerce Mistakes - Lack of Strategy, Goals or Action Plan | Episode #436

July 30th, 2018

8:25
What can you control when it comes to an eCommerce site? You can focus on the most common mistakes businesses make with their eCommerce web site. In …

7 Phases of Small Business Success | Episode #439

July 30th, 2018

7:23
To grow your business in a sustainable fashion you must solve key problems on your success journey. The point of the Phases of Small Business Success …

ROI of Implemented Influencer Marketing | Episode #440

July 30th, 2018

6:16
Influencer marketing works and this new data just reinforces it. This method allows for a brand to connect with its audience in an organic way (aka almost free).

SMO Series - The Growing Importance of Social Media Optimization | Episode #441

July 30th, 2018

7:39
With so many people constantly using social networks like Facebook, Twitter, Instagram and more, SMO has become a cornerstone of successful digital …

Branding Series - The Difference Between Branding and Marketing | Episode #442

July 30th, 2018

6:07
As we begin a new series about branding your business, it is important we begin by clearing the air about the confusion between the terms “branding” and “marketing,” and what the primary differences are.

SMO Series - Setting Up Your Social Media Profiles | Episode #443

July 30th, 2018

8:11
In this article we focus on the first steps of any SMO (social media optimization) campaign — getting your social media profiles set up for success.

SMO Series - Getting the Most Out of Photos and Videos | Episode #445

July 30th, 2018

5:42
The ultimate goal of social media optimization (SMO) is creating more visibility for your brand and turning your new followers into new customers. In …

Google AdWords Series Ad Positions and Ad Copy Quality | Episode #447

July 30th, 2018

5:19
Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus …

Google AdWords Series Know Your Competition and Properly Direct Your Customers | Episode #448

July 30th, 2018

4:58
In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when …

SMO Series The Proper Use of the Hashtag | Episode #450

July 30th, 2018

5:45
One of the primary goals of social media optimization (SMO) is creating greater visibility for your brand through your social media platforms. There …

Conversion Rate Optimization Mastery powered by Digital Marketer | Episode #451

July 30th, 2018

2:24
As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand …

Marketing Tactics without Strategy An excuse for bad marketing | Episode #452

July 30th, 2018

23:44
Marketing strategy must supersede marketing tactics. Marketing strategy does not need to be complicated. Marketing tactics without marketing strategy is the noise before defeat!

Essential Business Building Skills: #2 Learn the art of selling | Episode #453

July 30th, 2018

9:18
You could have the greatest business model ever, but if you can't get anyone to buy what you offer, that's a problem. It could be that there isn't a …

Email Marketing Benchmarks Your Company Has to Meet | Episode #454

July 30th, 2018

5:59
MailChimp has analyzed its 15 million users and found click rates and conversion rates for a variety of industry types and sizes. Typically, B2B companies have a slightly higher click rate and conversion rate than B2Cs. …

Branding Series - 4 Signs You’re Getting Bad Branding Advice | Episode #455

July 30th, 2018

6:24
When you bring in a consultant to work with your company, you need to be sure you are actually getting advice that benefits you and your business. …

Branding Series: Elements of a Strong Branding Strategy | Episode #457

July 30th, 2018

6:20
How can you be sure the branding strategy you have developed will actually help your business achieve its goals? Here are a few elements that are characteristic of a strong branding strategy.

How Dynamic Search Ads Are Changing | Episode #458

July 30th, 2018

5:38
The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered. This can save advertisers time by allowing them not to fill in every keyword possibility.

Digital Marketing Changes to Watch | Episode #459

July 30th, 2018

4:47
With the flurry of updates and conversions, it’s difficult to know which digital marketing changes are important and which you don’t have to worry …

B2B Marketing Strategy | Time to put that into Hyperdrive | Episode #460

July 30th, 2018

6:13
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new …

Branding Series Building Your Own Personal Brand | Episode #461

July 29th, 2018

7:28
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide …

7 Email Marketing Metrics that Matter | Episode #462

July 29th, 2018

7:19
Many of the metrics we will discuss here are not reportable to most marketing automation systems. However, it is is important to understand how your sending domain is ranked and analyzed by the recipient and that is the …

Marketing Trends Series: Influencers a Crucial Component of Marketing Strategies | Episode #463

July 29th, 2018

7:42
Today we kick off a new article series about current marketing trends dominating the industry in 2017, focusing on one trend per week. This week we focus on the importance and use of influencers in a company’s marketing …

Branding Series -- Greater Focus on Branding by CMOs Equals Emphasis for SMB's | Episode #464

July 29th, 2018

6:44
According to the most recent CMO Survey from Fuqua School of Business at Duke University, CMOs this year expect to allocate a significantly larger …

Marketing Trends Series: Mobile Video Rapidly Growing in Use Among Marketers | Episode #465

July 29th, 2018

5:59
Over the last several years, video marketing has evolved into one of the most important marketing strategies a company can use online. It is …

What are the Four Cs of Marketing? | Episode #466

July 29th, 2018

4:31
Many marketers argue that these Four Cs are much more valuable than the Four Ps. But what exactly do they mean?

Essential Business Building Skills: #1 Learn how to fail | Episode #467

July 29th, 2018

9:01
Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from …

Marketing Trends Series: Native Advertising a More Effective Form of Marketing | Episode #468

July 29th, 2018

5:58
In this week’s edition of our Marketing Trends Series, we are taking a look at a form of advertising that has rapidly grown over the last several years: native advertising. Content marketers are migrating and …

Essential Business Building Skills: #3 Learn how to negotiate | Episode #469

July 29th, 2018

12:17
Effective use of negotiation in business is a core leadership skill. However, some believe that effective negotiators in business are adversarial and hostile. Those who believe that tell you to just say yes to a deal …

Common eCommerce Mistakes | Not using a Multichannel Marketing Approach | Episode #470

July 29th, 2018

8:11
Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!

Landing Pages that Convert - Elements of a Successful Landing Page | Episode #471

July 29th, 2018

12:37
If lead generation is important to your business, you can’t ignore landing pages, or worse yet – throw them together without split testing relevant components, design elements, verbiage and different version for …

What is Voice Search? | Episode #472

July 29th, 2018

21:03
What Is Voice Search and How Can You Use It to Get More Traffic and Sales? Voice search is a type of technology that allows mobile users to search …

How to Sell a Luxury High-rise Condo | Episode #473

July 29th, 2018

23:29
A well-thought-out marketing strategy can do what property sellers once thought was an impossible task—selling out a luxury high-rise condo. With the right help, you can begin targeting prospects, getting interest, …

E-commerce QuickBooks Integration | Episode #474

July 29th, 2018

14:43
People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless. And that’s just with a single …

B2B Selling - Why Millennials Have Had a Drastic Impact | Episode #475

July 29th, 2018

21:34
According to the 2017 B2B Millennials Report by Merit, Inc, which surveyed 2000 employed millennials across the U.S., 73% of millennials are involved …

Digital Marketing Budgets - How CMOs Spend Theirs | Episode #476

July 29th, 2018

15:23
One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? …

What Improvements Are Needed in Marketing - Episode #477

July 29th, 2018

9:44
As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs). In this article, we are going to discuss the areas of responsibility that require the …

5 Tips for Growing and Keeping Your Church Donation Base - #478

July 29th, 2018

14:23
When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties …

The Importance of Actually Using Marketing Data

July 29th, 2018

17:30
You’ve glanced at your social media insights from time to time. You’ve set up your Google Analytics account, and you’ve linked it to Google Search …

War Room Intensive Copy Workshop Day 2 (Episode #479): The 10 Rules for Creating Your Offer

July 29th, 2018

13:48
It was all about the secret sauce to crafting the offer. The secret? Sequence. This fact may come as a surprise to you, but the actual offer is the …

War Room Intensive Copy Workshop Day 1: Master Offer Creation - Human Psyche (Episode #480)

July 29th, 2018

11:30
Day 1 of the Offer Creation Mastery course presented by none other than Perry Belcher was mind-blowing and entertaining at the same time. And we haven’t even started writing yet! Perry discussed some major concepts …

4 SEO Keyword Research Tips You Should Apply | Episode #481

July 29th, 2018

9:53
4 SEO Keyword Research Tips That Will Make Your Life Easier Keyword research can feel confusing and overwhelming, especially since it’s always …

How to Win the Talent War and Hire Your Next Superstar Employee - Episode #482

July 29th, 2018

21:58
You have 15 seconds to answer this question… How would you describe your employer brand? And go… (insert Jeopardy …

The Latest Ecommerce Trends - Episode #483

July 29th, 2018

22:28
In case you haven’t noticed, your mother’s favorite retailer has changed over the past decade. Might have even met the wrecking ball. At the very least, the teenagers do not hang out at the mall. Can you imagine …

Trends in Digital Marketing That Will Make You Stand Out in 2018 - Episode #484

July 29th, 2018

18:26
Marketing in 2018 is all about demonstrating that your clients can trust you are the best choice for them. In order to do that, you need to prove …

9 Tips for Crafting High-Quality Content for SEO - Episode #485

July 29th, 2018

20:11
SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing. Google expects its top rankers to …

Why Marketing And Selling Online Can Yield Big Returns for Brick-and-Mortar Stores - Episode #486

July 29th, 2018

25:29
We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as …

New Changes to Facebook Custom Audiences & Why Transparency Is Essential - Episode #487

July 29th, 2018

22:01
Candor Is In, and “old-school professionalism” Is Out “Professionalism” is a completely different concept today than it was 10 years ago. These days, …
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