Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

646 EpisodesProduced by Viral SolutionsWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

33:57

Market Orientation & Research: Leaving the Darkness and Stepping into the Light – Part 2

Are you market oriented?

If so, you are in a good position to grow. Companies that are more market oriented enjoy higher profitability, superior sales growth, customer retention, and new product success.

What happens if you’re not market oriented?

Well, let’s just say you could become irrelevant in a highly competitive marketplace and face an uphill battle when you try to scale and meet customer needs.

If you don’t know what market orientation is, in Part 1 of this 2-part article series, we laid the groundwork for market orientation and why being market oriented is critical for long-term success and competitive prowess.

In Part 2 below, we will dive into the application of market orientation, which is market research.

Here’s a quick review: When you are market oriented, you realize that your assumptions about your consumers are 100% wrong and that you need to consult market research to move forward with a solid marketing strategy.

Let’s get into a little more detail on what market research is and how you can use it to “level up” your company and profits.

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