On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
The root of all positives and negatives that shapes your online awareness strategy. Influence simply is getting someone to think about something in way that he or she wouldn’t normally have thought about, or do something he or she wouldn’t normally do.. There are many ways to create influence, but those ways are not influence. Rather they are delivery methods of creating influence. The online and social media platforms that you use to get your brand out are not influence, they are simply drivers of your influence strategy.
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