On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Sadly, this topic is what truly separates the successful from those who struggle. We all have great ideas and some even have a plan to launch or accelerate an offer to the public. The key is in execution and a well thought out detailed strategic plan. Passion is no longer enough. Digital widgets and gadgets will not overcome the lack of a strategic plan and the ability to execute.
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