On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
In this series we are discussing what this digital marketing agency, Viral Solutions, has witnessed over the years when it comes to mistakes made by businesses with an e-commerce presence. So far we have written about buyer personas, written strategic plans, understanding buyer decisions and more.
In this article we are moving on to perceived value, also called a value proposition or unique selling proposition.
https://viralsolutions.net/common-ecommerce-mistakes-no-perceived-value-part-5/ [Feb 2017]
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