Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy

248 EpisodesProduced by Thomas von Ahn

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

episodes iconEpisodes

Lead Nurturing 101 - How to Boost Your Conversion Rates

August 16th, 2018

24:25
Lead campaigns without nurturing are a lot like faulty pool floats. A lot of effort goes into blowing them up, yet a few small pinholes will have you huffing and puffing with absolutely nothing to show for it (except ma…

Why Facebook Mobile Advertising Continues to Be a Powerful Tactic

August 16th, 2018

19:59
Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018. This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% boo…

Important SEO Questions to Ask

August 16th, 2018

12:09
At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part of our overall services, help us both protect your brand and develop a …

How to Prevent Hiring the Wrong People

August 7th, 2018

4:07
Hiring the wrong people will severely limit the potential of your business, especially if your team is on the smaller side. In fact, it’s not inaccurate to say that the success of your business hinges just as much on the…

How to Minimize Expenses While In the Startup Phase

August 7th, 2018

4:55
When you’re just getting started with your small business, you most likely don’t have a whole lot of money to throw around. This means that it’s extremely important that you keep your expenses to a minimum across the boa…

How to Measure the Success of Your Mobile App

August 7th, 2018

4:34
Mobile applications are becoming the dominant source for digital interaction. App usage comprises 52 percent of digital media engagement, and four out of five minutes spent on a smartphone are spent using apps. With the…

How to Make Your Small Business Look and Feel Big

August 7th, 2018

5:05
Just because you’re a small business on a limited budget doesn’t mean you have to look like one. There are plenty of ways that you can make your small business look and feel big so that you can impress potential custome…

How to Make Connections in the Workplace

August 7th, 2018

3:10
If you are able to make genuine connections with your employees or coworkers, you’ll find you’ll be better able to overcome challenges as a team and grow both as an individual and as a company. Of course, making lasting,…

How to Make All Criticism Constructive

August 7th, 2018

4:48
When you spend your life in the business world, you’re going to occasionally encounter some criticism from your customers. It’s understandable that you want to avoid criticism as much as possible, as nobody wants to hear…

How to Lose Respect as a Leader

August 7th, 2018

7:07
When you’re the leader of a small business, respect is difficult to gain and easy to lose. Even if you think that you’re doing a great job of building and commanding respect, there are certain things that you might be do…
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