Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

8:56

Click and Mortar - Managing Complex Multi-Channel Marketing Conflicts

Click and Mortar firms face a managerial challenge: falling prey to channel conflicts. Many marketing pundits have long recognized these conflicts occurring when a product can take several paths to get to the consumer. In addition, traditional sales people can take issue with the lack of integration with the internet sales channels within a Click and Mortar business model.

https://viralsolutions.net/click-mortar-managing-complex-multi-channel-marketing/ [Nov 2014]

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