Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

18:41

5 Objections Start-ups Have to Developing an Early Marketing Strategy (And Why They Are Misguided)

Are you part of a new start-up and have said any of the following?

“I’ll start developing my marketing strategy when…

…I have some sales.”

…I get more revenue.”
…the company is making a profit.”
…I have more time.”

If you have thought any of the above, your start-up could be headed toward some unexpected challenges.

Now, we’re not going to flaunt some shiny start-up failure statistic in front of you to prove our point. The truth is that many start-ups fail—but a LOT succeed. And we want you to be among those success stories. That’s why it would be an injustice for us to avoid talking about this topic.

Here’s the thing…those successful start-ups are likely spending most of their time on value-add activities. What is a value-add activity? One that moves the needle and gives back more value than you put into it and doesn’t waste your resources. Developing an ironclad start-up marketing strategy early on is one such value-add activity.

But, we know you may have objections to developing a marketing strategy for your new start-up (we get it), so we will discuss those in this article. But, before we do that…

Crowdfunding to Raise Marketing Money? Yeah, It’s That Important

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