Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

646 EpisodesProduced by Viral SolutionsWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

18:25

Content Marketing for Beginners: The Difference Between Vendors and Partners

June 3, 2021 by Shannon Kegerries

Content marketing for each brand is a unique project. You must understand the difference between a vendor and a partner.

The content should match each brand’s voice, style, marketing channels and adapt based on success analytics. A good content marketing strategy is crafted from the knowledge of your business, content creation, and online marketing. From Instagram photo storytelling to LinkedIn thought leadership articles, the content marketing strategy of your brand should define your reach, reputation, and success.

It’s no small wonder that brands are looking to define the difference between a vendor and a partner so they can choose according to the need.

Outsourcing is often the best way to combine expertise with your business needs. However, you need to make sure you’ve found the right team for your brand and project. Choosing a content marketing team is a big decision. Narrow it down by first defining the difference between a vendor and a partner.

What Is the Difference Between a Vendor and a Partner?
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