SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing.
Google expects its top rankers to be providing high-quality content that is relevant, useful, and engaging on a regular basis.
This is good news! No longer is SEO a game that requires black hat tricks to outsmart your competitors. Instead, it’s about creating a library of valuable information that positions you as an expert in your field and gives your readers a taste of what you can provide for them.
When you publish Google-worthy content, your business becomes a reputable brand that your prospects will look to for solutions. Only then will you deservingly achieve top rankings.Why Google Wants High-Quality Content for SEO
In order to understand how to write high-quality content for SEO, you need to understand Google’s intent and why they choose to place certain content on their first-page results over other content.
Google’s number one intent is to provide the most relevant and useful answers to the keywords and questions people type (or speak) into the search bar. And they want to deliver it to you fast so that the answer is immediately at your fingertips without you having to search further for it.
If you read through Google’s Quality Guidelines, you can see that Google is putting an end to the SEO tricks and games that once used to win a spot on the first page of the search results.
Instead, Google wants you to think of your website as a way to market yourself and your company and to demonstrate that you provide valuable, trustworthy, and engaging content that is worth one’s while to read.
Google wants its users to receive all the information relevant to their topic right off the bat so that users are immediately satisfied instead of frustrated.
And it’s paying off for companies that are using content marketing. According to Aberdeen, “annual growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%).”
Is your content worthy of being chosen as the go-to piece of content on your topic? Let’s dive into 9 tips to make sure it is!How to Write High-Quality Content for SEO
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