Online reviews have become increasingly popular – and important – in recent years. In fact, most Internet users regularly read and use online reviews. Online reviews hold a lot of weight with consumers and influence buying decisions. They are effective in large part because they serve as both social proof and as a personal endorsement. With sites such as Angie’s List and Yelp, businesses can no longer afford to sit passively on the sidelines. The time has come to take a proactive approach to building your online reputation, and Facebook can play a prominent role in your strategy. Below are a few steps to take to start building a reputation on Facebook.
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