On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018.
This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% boost in the same time period.
So, what gives?
Well, advertisers have started to see the value of expanding to other, “smaller” platforms (in comparison, anyway) such as Instagram and Pinterest. As more and more people begin using these platforms, it makes sense to meet them there.
Does this mean advertisers should pull back from Facebook?
https://viralsolutions.net/why-facebook-mobile-advertising-continues-to-be-a-powerful-tactic/
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