Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

5:32

Don’t Let First Impressions Determine Your Hirings

From the time we’re kids, we have the importance of first impressions hammered into our brains. And it’s definitely true that first impressions are extremely important, especially in the business world. However, when you’re looking for great talent, especially when your business is still in its early stages, it’s important that you go deeper than surface level when evaluating potential employees. Otherwise, you could be severely hampering your hiring process.

Here are a few steps you can take to reduce the “first impressions bias” in your hiring process:

https://viralsolutions.net/reduce-first-impressions-hiring-bias/ [Aug 2014]

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