Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics. Whether your marketing efforts use email or mobile sms, it is important to also segment those who engage in your content by their engagement state. Users respond differently based upon their real-time engagement level with your message.
In this post, we will discuss the basics of segmenting your valued list of contacts by engagement state and the best messages to send each and every one of them.
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