Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

17:53

Engaging Your Audience - Understanding how to segment users

Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics. Whether your marketing efforts use email or mobile sms, it is important to also segment those who engage in your content by their engagement state. Users respond differently based upon their real-time engagement level with your message.

In this post, we will discuss the basics of segmenting your valued list of contacts by engagement state and the best messages to send each and every one of them.

https://viralsolutions.net/engaging-your-audience-understanding-how-to-segment-users-by-state/ [Apr 2105]

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