Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

11:30

Recap of War Room Intensive Copy Workshop Day 1: How to Master Offer Creation by Tapping into the Human Psyche

At Viral Solutions, we’re always working on improving our skills so we can better serve our customers. That’s why we sent the head of our content department to sunny Las Vegas, Nevada for a 2-day sales copy workshop led by Perry Belcher and Roland Frasier—2 of the best guys in the biz!

Here’s a recap of day 1…

Day 1 of the Offer Creation Mastery course presented by none other than Perry Belcher was mind-blowing and entertaining at the same time. And we haven’t even started writing yet!

Perry discussed some major concepts that are a MUST when it comes to creating compelling content that drives offers. You might need to break out your Psych 101 textbook to fully grasp the foundation of what moves people to buy…

You aren’t a behavior analyst? That’s okay, you can learn some basics that will help you write to tap into the true reasons people buy—and keep buying.

Before you make an offer for your product, you MUST get in the head of your customer. What is driving them to buy?

Research shows that people buy based on emotions over logic. How do you tap into the buying emotions? You create an experience and write about their wants.

Perry gave the example of buying a drill. People don’t buy a drill because they need a drill… they buy a drill because they need a hole.

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