Whether you have a website designed only for prospective buyers to find you online and direct them to your brick-and-mortar store, or you possess a full e-commerce website where you sell products virtually, there are many ways that your website can help you increase sales.
And the good news? We’re going to cover both scenarios.
First, let’s tackle the issue of a website meant only to help prospective buyers find you online and direct them to your brick-and-mortar store. But before we get into how this type of website can help you increase sales, let’s discuss why you aren’t selling online as well as at your physical location.
In this article from Retail Dive, a survey of more than 1,400 consumers who were asked why they preferred shopping in a brick-and-mortar store rather than online was conducted, and the results were very interesting…
“…female shoppers overwhelmingly want to see, touch and feel products before buying them. Males, on the other hand, skew more toward the immediate satisfaction of taking items home with them. Shoppers at both ends of the age spectrum—younger and older generations—want to see or try products out in stores more than their middle-aged counterparts. Young shoppers clearly convey an ‘I want it now’ mentality versus older cohorts.”
Another article in favor of having a brick-and-mortar store comes from Digiday. In this article, they note the following:
“…regardless of how convenient online shopping is, consumers still like to visualize, try-on and feel products before purchasing them.”
Let us be perfectly clear. If you have a brick-and-mortar store, you should also sell online. There are just too many sales that could get away due to you not offering the ability to make an online purchase. In this post from our blog, we stated unequivocally…“To grow your business to the heights you dream of, it is imperative that you have an online presence and that your sales and marketing team understands the differences between online and offline sales—as well as the psychology of each one.”
With that said, let’s get down to the nitty-gritty on how your website can help you increase sales at your brick-and-mortar store. And make no mistake, you MUST have a website whether you sell online or not.
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