On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Want more responses and incoming leads from your sales emails and letters? Then you need to answer the following questions your prospects will have when reading your correspondence:
How do you answer these questions for your prospects? By adding proof.
In this article series, we have been discussing how to craft high-converting sales emails and letters so you can get the highest response rate possible and blow up your revenue. (That’s what we do!)
By the way. If you haven’t read Part 1, start there. We talk about how to speak directly to the prospect to increase the chances of getting your letters read and acted upon.
In Part 2, we talked about proper formatting and layout and we introduced the concept of adding proof in the form of reviews and testimonials.
In Part 3 below, we will go into more detail on exactly how to add proof and do it correctly. Here’s the thing: This isn’t rocket science and you don’t need to be a professional copywriter to do it. But there is a specific formula, and that’s exactly what we will teach you in this article.
How can you incorporate proof into your sales copy? Let’s talk about four ways:
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