Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

6:14

Common eCommerce Mistakes | Not investing in paid marketing channels – Part #6

Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many ecommerce businesses are too scared to take the plunge and do not view online advertising (pay-per-click, search engine marketing, etc.) as an investment.

In 2016 digital marketing agencies reported that 44% of their clients were increasing budgets and 7% were decreasing their investment in paid channel marketing.

https://viralsolutions.net/common-ecommerce-mistakes-not-investing-channels-part-6/ [Feb 2017]

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/57b55e8/podcast/rss