Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many ecommerce businesses are too scared to take the plunge and do not view online advertising (pay-per-click, search engine marketing, etc.) as an investment.
In 2016 digital marketing agencies reported that 44% of their clients were increasing budgets and 7% were decreasing their investment in paid channel marketing.
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