On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
Microblogging has become an increasingly popular trend, and it’s one worth capitalizing on. If you’re asking yourself, “What is microblogging?” then read on to find out…
According to a survey by Contently, 75% of people prefer to read shorter articles (under 1,000 words).
On the other hand, we have Google. And Google generally prefers longer content because they consider it to be more comprehensive. They don’t want to send their users to thin content that doesn’t really address their query…
So, how do we take advantage of the value of content in both regards and keep our readers and Google happy at the same time?
That’s where microblogging comes in.
Let’s dig in by answering some of the most common questions about this topic, including what is microblogging, what are the benefits, what are some best practices, and more…
What Is Microblogging?February 19, 2021, by Lauren Zylyk
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