Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


How to Keep Your Clients Accountable

If you are in the business of mentoring or counseling other individuals or organizations, whether it’s for marketing, IT or otherwise, you might have occasional issues with keeping your clients accountable. It’s a common issue for professionals in these fields—it can be a challenge to keep clients engaged in between your sessions with them. It’s also a very understandable issue, as it’s extremely easy to get caught up in the busyness of everyday life and the routine of the work day.

However, if your clients aren’t staying engaged between sessions or following the steps you’ve laid out for them, they aren’t going to find success, which means they’ll wind up being unhappy with your services. Keeping them engaged and accountable is key to keeping your clients happy.

Here are some tips for how you can do exactly that:

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