On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
The chaos of 2020 has largely been left behind, and now you need to strategize about the new year. Although 2020 was not a typical year, it provided us with some information that will help inform this year’s decisions. Probably the greatest lesson was how the influence of social media has increased during the pandemic. Developing a social media strategy has changed as the audience has increased and, as always in business, you need to adapt or risk falling behind your competitors.
Social media marketing requires a new, more agile outlook to work effectively. The landscape of social media is ever shifting, and marketers must shift with current trends to stay relevant. But although the medium has changed, the questions that drive a marketing strategy have not.
For example…
How you answer these questions will greatly influence how successful you’ll be.
Social media is the new marketing frontier. Half of the world’s population is on social media, so you need to work on developing a social media strategy that gives you an advantage over your competitors. Social media can be used not just for marketing but for attracting new customers, creating brand awareness, and increasing sales. However, developing the right social media strategy can be tough without guidelines to help you navigate the waters.
Best Practices for Developing a Social Media Strategy in 2021January 22, 2021, by Lauren Zylyk
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