How are your sales emails and letters performing? Is your phone blowing up with calls? Your email overrun with people vying to work with you?
If not, you are likely missing KEY elements that can take your conversions to the next level.
Welcome back to our article series on how to craft high-converting sales emails and letters! In Part 1, we discussed how to speak directly to the prospect to increase the chances of getting your letters read and acted upon.
In Part 2 below, we will continue in that vein and talk about proper formatting, an often neglected part of the process. You can get everything else right, but if your letter is not laid out correctly, it will not convert.
Let’s get to it!
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