Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

21:34

B2B Selling: Why Millennials Have Had a Drastic Impact

Your digital presence has evolved over time.

You’re happy with some of it, but there are many things that need attention… when you get to them.

It’s not a top priority right now because your salespeople are out there selling for you.

But what if you’ve got it all backward?

We’ve seen a huge shift in the way companies make purchases, and if you aren’t evolving with these changes, you will be left behind.

What is the shift?

Essentially, it’s younger and digital.

Millennials, who grew up having every answer they could possibly seek at their fingertips, have changed the way B2B selling works.

Born between 1979 and 1995, they’re known as “digital natives” because they can’t remember a time without the Internet and mobile devices. They grew up using the technology, so it’s their go-to resource for almost every aspect of their lives, including the way they make purchases.

Millennials are now the largest generation in the American workforce, and in most cases, they are the ones who research solutions for companies. Typically, that involves performing online research before even reaching out to a salesperson, which might not even happen at all. Older generations are also starting to apply this same method.

When it comes down to it, the deal is made or lost before a vendor is even contacted.

Let’s look at eight ways you can ensure your digital marketing strategy is selling for you.

Market to Millennials

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