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Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

646 EpisodesProduced by Viral SolutionsWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

4:47

Marketing Trends Series: The Rise of Interactive Content

Modern marketing is about more than just informing — it’s about engaging. Marketers are expected to create campaigns that engage their audiences, encouraging them to take action and become customers who keep coming back again and again.

Content marketing has become one of the most effective ways to engage an audience. About 70 percent of marketers are creating more content today than they were even just a year ago. But the field of content marketing has become more than just blogs, articles, and videos.

Over the last few years, we have seen the rise of interactive forms of content, which are expected to be one of the dominating marketing trends of this year.

Read this article: https://viralsolutions.net/marketing-trends-series-rise-interactive-content/

June 1, 2017 by Christine

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