Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

376 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


What Improvements Are Needed in Marketing?

As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs).

In this article, we are going to discuss the areas of responsibility that require the most improvement on the part of CMOs and certified digital marketing agencies.

Korn Ferry recently surveyed 220 CMOs to gain their perspective on their role and the trends in marketing that are impacting their ability to function effectively.

Viral Solutions recently celebrated its seventh year as a full-service digital marketing agency. The marketing team at Viral Solutions speaks with business owners and executives several times a day about their marketing needs. This survey of CMOs aligns with what we see and hear from prospective clients looking for a solution and current clients trying to wrap their heads around today’s marketing challenges.

What are the most common areas needing improvement in marketing?
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