The Intensive Copy Workshop has come to a close in 110-degree Las Vegas, Nevada. But don’t worry, the great stuff learned in Vegas won’t stay in Vegas. You are going to find out how to get your prospect committed to buying by creating revenue-driving offers before you even reveal the price of your product!
For a brief recap, yesterday covered the importance of understanding the human mind and behavior—the psyche. As hard as this concept can be to understand, people buy an experience, not a product.
They want more freedom, comfort, and time, and when you can communicate how your product or service does this…well, you are miles ahead of your competitor. Your offer copy allows them to look through the window of opportunities and see their ultimate desired end result.
Research was another crucial piece of offer creation covered in day 1. Through research, you begin to understand the emotions that compel people to buy. You also find where your competitor is lacking, giving you an edge to fill in the gaps.Keep this in mind when you are researching: 70% of a great offer is created before you write a word.
As for day 2…
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