Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Recap of War Room Intensive Copy Workshop Day 2: The 10 Rules for Creating Your Offer

The Intensive Copy Workshop has come to a close in 110-degree Las Vegas, Nevada. But don’t worry, the great stuff learned in Vegas won’t stay in Vegas. You are going to find out how to get your prospect committed to buying by creating revenue-driving offers before you even reveal the price of your product!

For a brief recap, yesterday covered the importance of understanding the human mind and behavior—the psyche. As hard as this concept can be to understand, people buy an experience, not a product.

They want more freedom, comfort, and time, and when you can communicate how your product or service does this…well, you are miles ahead of your competitor. Your offer copy allows them to look through the window of opportunities and see their ultimate desired end result.

Research was another crucial piece of offer creation covered in day 1. Through research, you begin to understand the emotions that compel people to buy. You also find where your competitor is lacking, giving you an edge to fill in the gaps.

Keep this in mind when you are researching: 70% of a great offer is created before you write a word.

As for day 2…

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