Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

15:21

Fundraising Psychology: 5 Tips That Will Transform Your Fundraising Efforts

A nonprofit that saves thousands of lives should receive funding that is in alignment with its cause, don’t you think?

It makes sense, but in many cases, it isn’t the reality. In fact, many nonprofits that save thousands of lives receive much less than other causes that save only one life.

The effectiveness of your cause and the funds you receive to support your cause have nothing to do with each other. The key to effective fundraising is in understanding the psychology behind it.

Fundraising Psychology: Why Someone Gives & How to Use That Information

According to Future Fundraising Now, donors use mostly their primal brains when they are deciding whether they want to contribute to a cause. The primal brain is primitive. It is all about survival; therefore, it is somewhat irrational.

To understand the primal brain, it’s important to note that…

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