Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt.
Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing tactics that big-time companies are using, and figuring out which ones will work for your business—without gobbling a large chunk of your revenue.
What marketing tactics should you focus on?
Which one will cost the least but move the needle the most for your business?
Do you even need to spend a lot of money on digital marketing?
Do you need to spend any money at all?
One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? Marketing executives are not going to spend big marketing bucks on tactics that don’t work (who would, right?).How CMOs Are Spending Their Marketing Budgets
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