Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

429 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Digital Marketing Budgets: How CMOs Spend Theirs (And Why You Should Care)

Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt.

Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing tactics that big-time companies are using, and figuring out which ones will work for your business—without gobbling a large chunk of your revenue.

What marketing tactics should you focus on?
Which one will cost the least but move the needle the most for your business?
Do you even need to spend a lot of money on digital marketing?
Do you need to spend any money at all?

One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? Marketing executives are not going to spend big marketing bucks on tactics that don’t work (who would, right?).

How CMOs Are Spending Their Marketing Budgets
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens