If you run a small business page on Facebook and other social media sites, your “voice” and brand messaging is likely fairly consistent since you’re the only one interacting with your followers. However, what happens as your business grows? You may find it helpful, if not necessary, to have other employees answer questions, post status updates, and tweet on behalf of the company. In order to ensure consistency, you will need to develop an official voice for your social media sites along with specific guidelines for your team to follow.
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