Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

6:26

Creating a Voice for Your Social Media Sites

If you run a small business page on Facebook and other social media sites, your “voice” and brand messaging is likely fairly consistent since you’re the only one interacting with your followers. However, what happens as your business grows? You may find it helpful, if not necessary, to have other employees answer questions, post status updates, and tweet on behalf of the company. In order to ensure consistency, you will need to develop an official voice for your social media sites along with specific guidelines for your team to follow.

https://viralsolutions.net/creating-a-voice-for-your-social-media-sites/ [Jun 2014]

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