Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018.
This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% boost in the same time period.
So, what gives?
Well, advertisers have started to see the value of expanding to other, “smaller” platforms (in comparison, anyway) such as Instagram and Pinterest. As more and more people begin using these platforms, it makes sense to meet them there.
Does this mean advertisers should pull back from Facebook?
Not at all! It just means they need to put more emphasis on Facebook mobileadvertising, which has a greater potential return on investment.The Reach of Facebook Mobile Advertising
There’s a reason why mobile advertising drives 90% of Facebook’s total revenue. Advertisers are well aware that a large portion of the global population uses Facebook on a mobile device (roughly 1.66 billion mobile monthly active users).
And, given that nearly all of Facebook’s ad clicks in the second quarter of 2018 occurred on mobile (a whopping 92%), it becomes clear that advertisers are missing out on a huge opportunity if they’re not leveraging this tactic.
Even if your business serves a very specific niche market, chances are good that using Facebook mobile advertising will allow you to reach a large number of potential customers.
However, it’s also important to remember that you know your target best (or you should, at least). If you operate within the B2B sphere, for example, don’t make the mistake of thinking you have to advertise on Facebook and as many social media platforms as possible. In that case, you’re likely better off allocating more resources to LinkedIn or Twitter…
Regardless, taking a mobile-first approach, especially when advertising on Facebook, is a good rule of thumb for businesses that want to get the best possible results.Why You Need a Mobile-First Approach
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