Businesses with an ecommerce focus often downplay the effectiveness of multichannel marketing by only using digital marketing channels. MultiChannel marketing allows the ecommerce business to reach its prospective or current customer in a channel of their liking. This supports the brand by showing the prospective customer that the brand is everywhere which in turn shows the company as being trustworthy, broad in scope and loaded with people they can relate to.
Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!
Are you the creator of this podcast?
and pick the featured episodes for your show.