Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

8:11

Common eCommerce Mistakes | Not using a multichannel marketing approach – Part #9

Businesses with an ecommerce focus often downplay the effectiveness of multichannel marketing by only using digital marketing channels. MultiChannel marketing allows the ecommerce business to reach its prospective or current customer in a channel of their liking. This supports the brand by showing the prospective customer that the brand is everywhere which in turn shows the company as being trustworthy, broad in scope and loaded with people they can relate to.

Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!

https://viralsolutions.net/common-ecommerce-mistakes-not-using-multichannel-marketing-approach-part-9/ [Apr 2017]

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