Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

14:04

How to Get Started With Cross-Device Measurement

Consumers are all over the place, and it’s almost impossible to truly understand a company’s complete ROI picture.

They are seeing ads on social media. They are searching the web. They are reading articles and clicking on links. They are getting bombarded by emails. And they are doing all of this on multiple devices. Mobile is on the rise, yes, but they are still also using their desktop computers, tablets, OTT devices, wearables, smart speakers, and more.

This results in a lot of wasted time and marketing dollars on the wrong platforms. Because how do you know what’s really working and what’s not?

Luckily, cross-device measurement is now a thing, and although it is far from perfect at this point, it is helping to reduce these issues.

What Is Cross-Device Measurement?

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