Consumers are all over the place, and it’s almost impossible to truly understand a company’s complete ROI picture.
They are seeing ads on social media. They are searching the web. They are reading articles and clicking on links. They are getting bombarded by emails. And they are doing all of this on multiple devices. Mobile is on the rise, yes, but they are still also using their desktop computers, tablets, OTT devices, wearables, smart speakers, and more.
This results in a lot of wasted time and marketing dollars on the wrong platforms. Because how do you know what’s really working and what’s not?
Luckily, cross-device measurement is now a thing, and although it is far from perfect at this point, it is helping to reduce these issues.What Is Cross-Device Measurement?
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase