Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Email Marketing Benchmarks Your Company Has to Meet

Typically, you’re only competing against yourself. But not when it comes to email marketing. Then it’s crucial to meet specific Email Marketing Benchmarks. It’s the only way you’ll know if the tactics you’re currently using are reaching your customers effectively. If they’re not, then it might be time to mix things up and find new ways to reach potential clients.

MailChimp has analyzed its 15 million users and found click rates and conversion rates for a variety of industry types and sizes. Typically, B2B companies have a slightly higher click rate and conversion rate than B2Cs. If you’re seeing substantially lower numbers compared to your competitors, it’s time to change tactics. Here are some ideas for how to better approach email marketing and hit those benchmarks. [Apr 2017]

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