Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Virtual Real Estate Tours: How to Sell Luxury Real Estate Across the Globe

Why Offer Virtual Real Estate Tours

Technology has seemingly made our lives a lot more complicated—but, at the same time, it has made our lives much easier. This stands true in the luxury real estate market. Virtual real estate tours offer home buyers a unique opportunity to see a home without actually walking through the front door. Not only is this cool for the buyer…it’s a valuable asset for the agent.

Save Yourself (and Your Clients) Time

Virtual real estate tours have opened up the world to potential buyers. This method of showcasing a home allows busy professionals to see the property on their own time so they can make an informed decision. In addition to freeing up the real estate agent’s time, it ensures your buyer that you can work around their schedule and solve their problems.

Eliminate the Need to Travel

When selling luxury real estate, a lot of potential buyers may not live in the area they are looking to buy. They also may not have the time to travel to you and spend a week looking at properties. This gives the savvy real estate agent a good advantage here. If you can show them the house in high detail with a quality video tour, high-resolution photos, and virtual walk-throughs, this gives you a solid advantage over the other agents in your market.

No one is going to make a luxury real estate purchase on a vacation home in your area without seeing it first. Use virtual tours to your advantage.

Show the Finished Product

With the right technology, you can show the finished home on a virtual real estate tour. If your prospect is interested in an unfinished house, it may be difficult for them to imagine themselves there. With the power of technology, you could finish that home for them and even incorporate some of the small touches they would like to see.

These will not only increase the likelihood of them buying the home but also help you build rapport when you cannot meet the client in person.

Give Them the Full Experience in Virtual Reality

It was not too long ago that we were first hearing about virtual reality and augmented reality. When they first came out, we expected this technology to be out of reach and complicated to use. By 2025, real estate revenue generated because virtual reality is expected to reach $2.6 billion. The cost of using this technology is getting lower, and the anticipated outcome, as a result, is staggering.

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