Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

16:07

Common eCommerce Mistakes | Content Planning – Part #3

It has been well reported, here and on numerous digital marketing blogs, that content is one of the many keys to drawing an audience into your brand. The internet as a whole is loaded with content, opinions and educational resources. Content marketing is a great tool for communicating with your audience.

Every great ecommerce web site contains excellent content and that rarely happens by accident.
For many of us, it is easy to expound on beliefs with our words and talk about ourselves and our wares. Producing and publishing content is more than education and news reporting. Understanding this fact is the difference between a fun blog, an opinion laiden editorial versus content marketing that feeds SEO, Social Media Marketing, Lead Generation and eMail Nurture Campaigns.

https://viralsolutions.net/common-ecommerce-mistakes-content-planning/ [Jan 2017]

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