Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

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Important SEO Questions to Ask

At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part of our overall services, help us both protect your brand and develop a great comprehensive marketing strategy to increase business in important areas.

We’re extremely confident in our SEO services – so confident, in fact, that we welcome being compared to other similar digital marketing companies in this space. Any good brand manager should always be doing this kind of comparison before hiring SEO pros like ours. In part one of this two-part blog, we’ll go over some of the questions you should be asking a digital marketing agency about their SEO.

What Experience Do You Have?

You don’t only want a digital agency with experience in SEO in general – you want one with experience in your specific branding area. They need to be able to speak to your specific industry here, to essentially become an extension of your own team. At the minimum, they need to have the capability to perform research and understand your industry.

Can I See Case Studies?

A big red flag for any ad agency? Being unwilling to show off past successes, as this often means there simply aren’t any. Case studies show how well a given campaign did from start to finish, which is particularly useful if your agency has worked on these kinds of projects in the past.

How Many Clients Do You Have?

This question is less important for the actual volume total, and more for understanding how much you’ll have to compete for attention with an ad agency. You don’t want your SEO specialist to be overworked – if a single individual is managing more than 10 to 20 accounts, this could be a red flag.

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