On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
July 25, 2019, by Jon Maday
There’s always that one unique house in every neighborhood. You know the one… It doesn’t look like the others. It’s shunned and talked about at every community meeting.
Being shunned by your peers may seem like a problem, but in marketing, it can actually be a good thing. Though “fitting in” may get you more street cred in your community, it’s a death trap for your website. Here’s why…
You really don’t want your website to be just like your competitors’ sites. Your audience is unique, and your value proposition should be different. In fact, we can almost guarantee that a lot of the websites you are competing against aren’t doing such a great job standing out either (trust us, we’ve reviewed thousands of websites).
Here’s the thing: Being different will help you stand out and compete (and compete well). If your website is good enough to stand out, your visitors will want to stick around and they’ll convert, which is the ultimate goal.
Now, this topic is quite extensive, and we could write volumes on it. But, to simplify, we are breaking it up into a 2-part article series.
In Part 1 below, we will walk you through the more technical aspects of high-performing standout websites such as user experience (UX) and website hosting tips.
Website Hosting Tips – Start Here When Optimizing Your Website to Stand OutEducational
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