Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

5:38

How Dynamic Search Ads Are Changing

It’s important for business leaders to keep up with the ever-evolving world of Google’s AdWords. It’s one of the major platforms that any business with a digital marketing plan needs to understand. Changes to Dynamic Search Ads (DSAs) are the search engine giant’s latest way for businesses to reach more customers.

The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered.
This can save advertisers time by allowing them not to fill in every keyword possibility. Automatically generated headlines will show how your product closely links to the user’s keyword search. DSAs are also intended to increase traffic by gaining users who are searching using different keywords. For example, maybe the user typed “dog grooming New York” and your “dog grooming NYC” page comes up. Below we discuss three major ways Google is changing its popular program.

https://viralsolutions.net/dynamic-search-ads-changing/ . [APR 2017]

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