Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

15:21

How Performing Nonprofit Market Research Can Help Boost Donations and Support

You walk into your nonprofit and fire up your computer in the hope of doing some “research” to discover ways to boost your donations and increase your supporters.

You’ve hit a wall—not with your passion, but with your growth. What seemed to be flowing last year regarding donations and support is now ebbing. You’re at a standstill. And that can be a bit scary when you don’t know which way to go… 

You come across a few ways other nonprofits have boosted support, so you figure you’ll give them a try. You don’t really know which approach will work, but hey, it’s better to try something, even if you aren’t quite sure how it’ll work out…right?

Actually, no.

This is the hard truth. Marketing isn’t a game of chance. After all, we are dealing with something that you’ve told others is your purpose, passion, and calling.

The way you market your cause has a huge impact on how people come to understandyour cause. Therefore, doing your nonprofit market research in a strategic way that yields the best outcome and aligns with your mission is crucial.

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