Marketing is drastically different than it was two decades ago, or even one decade ago.
Heck, it’s different today than it was last year.
Traditional marketing is out, and digital marketing is in.
And as with anything digital, it is ever evolving.
The role of the chief marketing officer (CMO) has, of course, evolved with that shift, commanding huge obligations, demanding skill sets, and new challenges.
As a result, good CMOs are hard to come by, and turnover rates for CMOs are higher than other C-suiters.
When you understand the changes taking place and the new demands that are being put on today’s CMOs, it’s not hard to understand why.The Role of the CMO Is More Complex Than Ever
No longer a narrowly defined role, the CMO must now go well beyond brand management, advertising, and market research. There is now the added task of being able to grasp and juggle not only traditional marketing but also a slew of new technologies, data and analytics, shopping channels, and user-generated content, all for an entirely different type of consumer.
Let’s look at these added roles in more detail.
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