Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

369 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

6:14

Common eCommerce Mistakes - Not investing in paid marketing channels | Episode #433

Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many eCommerce businesses are too scared to take the plunge and do not view online advertising (pay-per-click, search engine marketing, etc.) as an investment.

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