On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as well.
And here we are (yet another “know it all” marketing agency) telling you that if you don’t start investing some more cash into online marketing, you will be left behind and miss out on the massive opportunity.
Here’s the thing…we can’t change the facts.
Consumers are glued to the web, and they use it to search for everything from finding new shoes to getting rid of pests.
They also don’t like to leave their seat and go to the store anymore. Point and click is oh so much easier than showering, gassing up, dealing with pushy salespeople (not yours), and arriving back to the same spot on their couch two hours later. Let’s face it—the web is a shopper’s dream.
If this weren’t the case, you wouldn’t be reading this digital article. You’d be at your local library rummaging through your card catalog (oh wait, those were replaced by computers too) to find a few pages in a book that apply to you (three hours later).
If you want to compete in this digital age and also be everywhere your target market is hanging out, you have to market online, plain and simple.
Just look at these guys: the clothing retailer Next.
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