You invest a lot of time and money into creating quality content – that’s why you’re reading this, and it’s why we wrote it. Here’s what typically happens: write a stellar blog post, it’s featured on the first page of your blog, it’s promoted on social media for a few days, and then nothing. That great content was probably just as relevant to today’s customer as it is to next week’s, and they may not find it.
It’s estimated that as many as 75 percent of marketers only use their content one time. Here’s how to continually promote your most effective content to build new leads.
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