In business, negotiation is about the give and take process where two parties are seeking common ground in order to reach an agreement or to settle a mutual concern. Negotiation in business takes pace in banking (lines of credit), investor relations (equity stake), contracting (bidding) and product delivery (transference of assets). Negotiating is an art. It is getting what you want or need at a favorable price. It is absolutely critical to the success of your business.
Effective use of negotiation in business is a core leadership skill. However, some believe that effective negotiators in business are adversarial and hostile. Those who believe that tell you to just say yes to a deal and forget about negotiation. We could not disagree more!
The ability to negotiate effectively is critical to the success of your business.
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