Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Writing Effective Sales Letters and Emails: How to Keep Your Prospects from Trashing Your Correspondence


It’s one of those strange words that sounds like your 5-year-old made it up by mistake But, it’s actually in the dictionary. Here’s the definition.

Readability (rē-də-ˈbi-lə-tē): the quality of being legible or decipherable.

Good definition. Now, here is how we like to define readability.

Readability: What your content needs or else it will end up in the (virtual or actual) wastebasket.

While readability does have to do with making your content legible and easy to digest, the overall goal is to keep people reading and not discarding. Readability keeps your prospects exactly where you want them, reading your content (all of it) and taking action(becoming a lead or sale).

In this article series, we have been discussing how to craft high-converting sales emails and letters. If you haven’t read Parts 1-3, here they are again:

Part 1: Writing Effective Sales Letters and Emails: Write to Your Prospect

Part 2: Writing Effective Sales Letters and Emails: How to Format Like an Expert

Part 3: Writing Effective Sales Letters and Emails: A Simple, Low-Cost Strategy to Increase Your Conversions

In this final article in the series, we will discuss six ways to make your copy more readable and easier for prospects to digest, so they can keep reading and take action.

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