It’s one of those strange words that sounds like your 5-year-old made it up by mistake But, it’s actually in the dictionary. Here’s the definition.
Readability (rē-də-ˈbi-lə-tē): the quality of being legible or decipherable.
Good definition. Now, here is how we like to define readability.
Readability: What your content needs or else it will end up in the (virtual or actual) wastebasket.
While readability does have to do with making your content legible and easy to digest, the overall goal is to keep people reading and not discarding. Readability keeps your prospects exactly where you want them, reading your content (all of it) and taking action(becoming a lead or sale).
In this article series, we have been discussing how to craft high-converting sales emails and letters. If you haven’t read Parts 1-3, here they are again:
In this final article in the series, we will discuss six ways to make your copy more readable and easier for prospects to digest, so they can keep reading and take action.
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