As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand what makes for CRO success.
When it comes to testing and optimizing pages and offers, many marketers either don’t test at all, only begin testing if they see low conversions, or only test what others have told them they’re “supposed” to test.
If you wish to create meaningful sales and lead increases, then you must be more proactive with your CRO, and that means implementing proven processes to tell you exactly what to test, and when.
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