On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
As we continue our marketing trends series, we look at a big trend that has actually been a key element of marketing campaigns for years: personalization.
Marketers who are able to personalize their campaigns to individuals (or at least to narrow segments of buyers) are better able to connect with their targets and form relationships with them. The ways in which marketers aim to personalize their messages, though, have changed drastically over the years as digital marketing has come to the forefront as the major marketing channel of choice for most companies.
In today’s world, companies are performing a significant amount of market research to develop what are called “buyer personas,” a profile of an ideal customer who meets a certain set of demographics, characteristics, motivations, preferences, and interests. Buyer persona information makes it easier for companies to segment their audiences and create marketing campaigns that speak more directly to the needs and wants of consumers on a much more detailed, individual level.
Read this article: https://viralsolutions.net/marketing-trends-series-evolution-personalized-content-continues/
May 18, 2017 by Thomas von Ahn
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