Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

401 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


5 Tips for Growing and Keeping Your Church Donation Base

When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties out of the goodness of their hearts. And, while it’s true that most churches are not in it for the money, it’s still necessary to think about funding in order to keep the lights on and your church functioning.

This circumstance requires you to build a donation base for your church. In order for your ministry to grow, the donation base must grow with it. It’s also important to understand what your donors want.

Consider the following 3 things that encourage your donors to contribute:

  1. A personal thank you
  2. Information about how their donations are being used
  3. Information about your church or organization

Essentially, people just want to know that their donation is appreciated and being used to further the vision you share with them. So, if you want to grow/keep your church donation base, then it’s helpful to keep the following tips in mind.

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