The most important subject you can study is sales. However, many of the smartest small business owners and startups avoid learning it, and some of the best colleges shun teaching it. Selling is a critical skill because, like it or not, everyone has to sell to succeed.
“Here’s the truth: a mediocre performer who knows how to sell will ALWAYS beat an exceptional performer who doesn’t. And an exceptional performer who also knows how to sell ALWAYS beats out everyone else.” ~ Geoffrey James, Editor of Inc
You could have the greatest business model ever, but if you can’t get anyone to buy what you offer, that’s a problem. It could be that there isn’t a viable market for what you offer or it could be your sales skills are lacking. Learning the art of selling is an essential phase of small business success.
Selling, motivating, moving, persuading and influencing others is not innate. Great salespeople have certain qualities and beliefs.
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