Wow! Next week CEO, Christine Kelly is going to the Traffic & Conversion Summit 2015 in San Diego, CA. In preparation for this amazing learning and development session, Viral Solutions is aiming to provide relevant, real-time, and rockstar information to help you and your team nail your digital marketing efforts. To aid in this experience, this post is designed to help you understand the foundation of digital marketing, customer value optimization. As such, the remainder of this post will discuss what, why, how, and when aspects of customer value optimization.
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