It’s hard to imagine business without social media, even though it’s only been a little more than 10 years since Facebook business pages became a thing.
Now, social media is part of everyday business. It’s a time-consuming animal that takes some getting used to, and there is a certain finesse that has to go into it. Nevertheless, it’s unavoidable if you want to succeed in business today.
So the question is, “Are you doing it right?”
Well, a recent study found that there is a misalignment between what marketers post on social media and what consumers want to see. By understanding where the misalignment is, you can plan out a social media calendar that gives you the greatest return on investment.
According to a study by Sprout, which surveyed more than 2,000 social media marketers and roughly 1,250 online consumers, marketers are not providing enough of what their customers want on social media.The Top 5 Posts Consumers Want as Demonstrated by the Survey
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