Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

15:37

Social Media Posting: Why Aren’t Marketers Posting What People Want to See?

It’s hard to imagine business without social media, even though it’s only been a little more than 10 years since Facebook business pages became a thing.

Now, social media is part of everyday business. It’s a time-consuming animal that takes some getting used to, and there is a certain finesse that has to go into it. Nevertheless, it’s unavoidable if you want to succeed in business today.

So the question is, “Are you doing it right?”

Well, a recent study found that there is a misalignment between what marketers post on social media and what consumers want to see. By understanding where the misalignment is, you can plan out a social media calendar that gives you the greatest return on investment.

According to a study by Sprout, which surveyed more than 2,000 social media marketers and roughly 1,250 online consumers, marketers are not providing enough of what their customers want on social media.

The Top 5 Posts Consumers Want as Demonstrated by the Survey

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